When I joined One Longfellow Square, the venue had a logo but no clear brand or marketing plan—and a very limited budget. As Director of Marketing and Development, I crafted brand standards and built a strategy that leaned into its Roots and Americana identity, allowing most materials to be produced in-house while reserving outside printing for high-impact pieces. The result led to a 36% reduction in expenses and a 12% increase in revenue.
Brand Evolution
Inspired by the brand's existing logo, the venue's Roots, Americana music programming, and the historic colors of the space, I crafted a set of brand standards and applied them across the design of materials ranging from membership cards and email templates to social media assets and quarterly newsletters, ensuring brand consistency and a modernization of materials.
Brand Standards Kit. Click to view full document.
PVS Student Membership cards with pop out guitar pick.
Venue Membership Cards with keychain.
Quarterly Newsletter designed for in-house print.
Before and After:
Examples of some assets from before and after my involvement with the organization.
