One Longfellow Square

When I joined One Longfellow Square, the venue had a logo but no clear brand or marketing plan—and a very limited budget. I developed brand standards and a marketing strategy that leaned into its Roots and Americana identity, allowing most materials to be produced in-house while reserving outside printing for high-impact pieces. The result was a 36% reduction in expenses and a 12% increase in revenue.

Brand Evolution

Inspired by the brand's existing logo, the venue's Roots, Americana music programming, and the historic colors of the space, I crafted a set of brand standards and applied them across all materials to ensure brand consistency and a modernization of materials.

Brand Standards Kit. Click to view full document.

PVS Student Membership cards with pop out guitar pick.

Venue Membership Cards with keychain.

Quarterly Newsletter designed for in-house print.

Before and After:

Examples of assets from before and after my involvement with the organization.

PVS Student Membership cards with pop out guitar pick.

Venue Membership Cards with keychain.

Quarterly Newsletter designed for in-house print.

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