As Senior Visual Communications Designer at Portland’5 Centers for the Arts, I brought cohesion to a complex, multi-venue brand, designing everything from large-scale signage and collectible pins to video content and social media posts. I developed a comprehensive Canva brand kit, trained staff on its use, and served as creative lead across print, digital, and environmental design. My teammates were just as enthusiastic about my work as the (totally real) humans featured in the mock-ups below.
Branded Signage
These actual, totally real people want to show you banners and sandwich boards I designed using Illustrator, InDesign, and Canva to reflect the overarching Portland'5 Brands and sub-brands of individual venues.
Large Scale Long Term Posters
When Portland’5 faced the challenge of filling a set of unusually sized display cases on two historic buildings—with signage that needed to hold up against at least one year of classic Pacific Northwest weather—I stepped in to lead the project. Using Procreate, Photoshop, and InDesign, I designed artwork featuring venue photography, performers, and youth from our Culture and Community programming. I presented several concepts to the Marketing Director, and partnered with a local printer to address the unique sizing needs and source materials tough enough to withstand the elements. From design through installation, I coordinated with our facilities team to ensure every piece was perfectly sized and placed. The result was a series of pieces that allowed passersby to experience the inside of the organization from the exterior of its buildings.
Digital Concierge Doc
When asked to create an digital, concierge book for Portland'5 touring artists, I used Photoshop, Illustrator, and InDesign to craft more than just a simple document but a magazine-like digital resource highlighting the vibe of Portland, OR through the lens of the Portland'5 brand.
Social Media
Using Procreate, Photoshop, and Canva, I crafted branded social media templates and compelling artist artwork to develop brand cohesion and encourage viewers to stop the scroll and learn about upcoming performances. Steps that would lead to a 70% increase in organic impressions, a 71% rise in clicks, and an 11% growth in audience.
Presentation Design
These are some more actual humans (who are definitely not stock images) enthralled with the design I created for Portland'5 presentations. They are so mesmerized by the dynamic layout that they're completely unaware what they're viewing is just a template with placeholder text and data. With the organization, I created two dynamic presentation templates in PowerPoint and Canva to ensure everything from volunteer trainings to reports from the Executive Director held true to the overarching brand.
Pins!
When tasked with designing a pin as part of an employee recognition program for Portland'5, I featured their historic Arlene Schnitzer Concert Hall, with its iconic "Portland" sign, using Procreate to draw a simplified version of the building, inserting the text "Superstar Award" where the title of the venue performer would typically be on its marquee. Working with a vendor to fine-tune layout and color, I selected a final product of recessed sandblasted gold metal to reflect the texture of the building, with accents of traditional colors, polished gold metal, and glitter, to create a final product any staff member would be proud to wear.
