Whether you need digital display, in-house produced , or professionally printed layout designs, I have you covered. My layout approach is clean, clear, and engaging. My work reflects your brand through font selections, color schemes, and dynamic, high-resolution photography.
ONE LONGFELLOW SQUARE NEWSLETTERS
One Longfellow Square was sending monthly brochures to its members when I first started with the organization. These were black and white pieces, featuring heavy text and a dark aesthetic that did not reflect the brand. Through research, we discovered that the brochures were not generating sales. The decision was made to replace the monthly brochures with a quarterly newsletter that focused on informing members how their contributions provided support through storytelling pieces across a larger format design. The challenge faced was that the layout had to be designed for in-house printing to remain within budget. Utilizing InDesign, I crafted a layout for 11x17" paper that worked with the venue's inkjet printer. The design required unique margins, along with color and photo selections that were conducive to the in-house printer's capabilities.
PORTLAND'5 CENTERS FOR THE ARTS DIGITAL CONCIERGE BOOK
When asked to create a digital, concierge book for Portland'5 touring artists, I wanted to produce more than a simple document. I used Photoshop, Illustrator, and InDesign to craft a magazine-like digital resource that highlighted the vibe of Portland, OR, through the lens of the Portland'5 brand.
RFP DESIGN
When designing pitch decks, I incorporate my employer's brand with the prospective client's brand to create a design cohesion that represents the mutually beneficial relationship of the two coming together. For this Nike pitch deck for a landscape architecture project, I paired photos of the land the campus was on with pictures of it built out to highlight my firm's commitment to building sustainable architecture projects reflective of the landscapes around them. I also crafted a timeline showcasing Nike's most popular shoes over time alongside notable moments from the firm that ran as a "footnote" throughout all internal pages of the deck to craft a sense of cohesion between the companies and make the pitch stand out from competitors'.
