As Marketing Director for One Longfellow Square, I faced a unique challenge: develop a strong, cohesive brand identity on an extremely limited budget. I embraced the opportunity by creating a custom brand kit with colors inspired by the venue’s historic building and Americana roots and fonts drawn from its existing logos. To reduce printing costs, I designed templates that maintained visual consistency across all materials but could be printed in-house on a standard inkjet printer. Limited funds were reserved for high-impact pieces, like large-format signage and custom membership cards with pop-out guitar picks. The refreshed branding helped reduce expenses by 36%, while increasing ticket revenue by 12% and contributed income by 30%.
I built Woofie Pie from the ground up. After perfecting the recipe for a dog treat so good a human could eat, I began to build the brand. With the dog who inspired the business as muse for the logo, and a target audience of Millenial dog parents in mind, I travelled back in time, creating a mood board from the late 90s. The branding was inspired by colors, elements and textures from my childhood, designed to create a sense of nostalgia, featuring bright colors and the bubble font nearly every Millenial middle schooler practiced on their Trapper Keeper.
AI in design is a major topic at the moment. As someone actively studying the subject, when I was approached by CLB Consulting to build a logo for the website they recently built with the help of AI, I was intrigued. The client gave me three things as inspiration: their bot-built website, a specific shade of purple, and the word Brutalist. The company is aimed at providing AI consulting within the arts and entertainment sector, so I built a moodboard and began sketching with that in mind, and my three pieces of inspiration. Drawing from the architecture of Brutalist era theaters and the idea of robotic human connection, I crafted a logo incorporating elements of circuitry running through large, block lettering, reminiscent of veins flowing through a body.
