Portland Ovations

While working with the arts presenting organization Portland Ovations, I crafted print, digital, and video assets to promote over 40 performances and fundraising initiatives per season. Materials display and print ads, direct mail pieces, large-scale OOH pieces, social media assets, email layouts, video editing, and event photography. Every piece had to be unique to the artists, event or initiative it promoted while remaining true to the overarching Ovations brand.

Taylor Mac A 24 - Decade History of Popular Music

Promotional assets for Taylor Mac took inspiration from several photos and one video provided by the tour. These were used as the base for the production of direct mail pieces, print ads, a 30 secod TV spot and social media content.

Direct Mail

Direct mail assets included bi-seasonal fold-outs, that incorporated assets from performances into a calendar of events that can be hung on the audience member's wall for easy reference of upcoming performances. Postcard mail pieces with unique designs and copy for individual performances, and greeting card invitations to invite members to special fundraising initiatives.

Raising The Barre Campaign

During the 2019 - 2020 season, Portland Ovations launched an initiative titled Raising The Barre, designed to help increase funding for their dance program. The campaign incorporated design elements including invitations to a special donor event that included a printed one-sheet with information about the initiative, print ads in magazines and show programs, OOH ads on bus shelters, and branded presentations.

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